WHY DID KY JELLY CHANGE ITS NAME TO KNECT?
British-founded brand, KY Jelly, has been by your side through more than a century of sexual change. Since 1904, KY Jelly has been a staple product in relationships - bringing couples together by helping to enhance intimate moments.
After talking to hundreds of people, KY Jelly found that between holding down demanding jobs, a busy family life and the constant distraction of social-scrolling and box-set binges - intimacy has been deprioritised by couples. Having lived through several sexual revolutions, KY thought it was time to start another of its own.
The brand formed its new mission - to provide couples and singles alike with the confidence to reconnect and to truly enjoy the moment. This need for change aligned with KY Jelly’s own desire to evolve, and so Knect was born.
Knect. The new name for KY Jelly.
Despite taking the next step on their journey, Knect’s water-based lubricant is still the same much-loved formula that KY Jelly users have enjoyed for over 100 years.
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